PPC | Pay Per Click | Paid Search
There are many PPC platforms available, but the most popular is Google AdWords. Adwords is segmented into: search, display, remarketing, and YouTube.
Search refers to sponsored results that appear at the top of the Google listings when you run a search query. Display refers to textual or graphical advertisements placed on 3rd party webpages. Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers. There are also various forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.
We manually manage all of our PPC campaigns and monitor them constantly. If a keyword or a particular ad isn’t performing, we will rewrite and adjust as appropriate. We provide a bespoke service for each one of our clients. Not only do we want to help grow your business, but we want to help you understand PPC and grow your knowledge. Interested? Get in touch now.
Growing your business using social media
Since its development, social media has radically changed the way brands interact with consumers and vice versa. Today, it’s a critical part of smart businesses’ digital strategy. As social media specialists, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
Whether you’re looking to build brand awareness, send quality website traffic, generate leads or drive sales, we tailor our process to meet your needs.
Social Media Management
You’ve setup a Facebook or Twitter page because your competitors have but you don’t know what to post and how to get new fans. Or you’re an established business, you’ve got a small fan base but you struggle to commit resource to keeping it up to date. Your fans don’t engage that much so you want help, strategy and ideas to make social work for your company.
We can help you with our social media management services. We determine the optimal way to reach your audience including the what, when and where, so your fan base grows, engages and converts. We create and curate engaging content for the job. We build and manage content calendars and creative campaigns to generate buzz around your brand. Need help with managing your company’s social media pages? Contact us for free consultation.
Would you like your business seen in people’s Facebook news feed?
With over 1.5 billion users, Facebook is the biggest social network in the world, meaning there is a massive opportunity to get your brand’s message in front of your target audience through Facebook advertising.
These days posting here and there on your Facebook page doesn’t achieve the reach needed so a paid strategy is a vital part of your digital marketing mix. Want to advertise on Facebook? Get in touch now.
Would you like your brand’s visual story told to more people?
Instagram is growing in popularity with advertisers every day and presents a huge new opportunity for anyone running social advertising campaigns. Now boasting 400 million users, Instagram is a more popular channel than Twitter or Snapchat. Every business can tell a visual story, be it corporate or creative, and many big brands are now using Instagram advertising to amplify this. Want to advertise on Instagram? Drop us a note.
Looking to tell business professionals about your product or service?
With over 400 million users, LinkedIn is the social network for professionals. More and more people visit it daily to catch up on news related to their industry, career and peers. While it’s all about updates on LinkedIn, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. One can either advertise in people’s news feeds or in a number of ad units usually found down the right hand side of the interface. As a LinkedIn advertising agency we manage paid campaigns for brands across many sectors. Want to advertise on LinkedIn? Contact us.
Would you like more conversation about your business on Twitter?
Twitter is another large player in social media with over 300 million users and the Twitter advertising opportunities are growing at a rapid rate.
Often brands use Twitter as a customer service platform and it lends itself to this very well, but more and more businesses are ceasing the opportunity to drive more website traffic and generate leads from people’s timelines. The Twitter advertising landscape changes day by day with new advertising formats and optimisation opportunities being introduced all the time. As a Twitter advertising agency we manage paid campaigns for brands across many sectors. Want to advertise on Twitter? Drop us a note.
Email is an essential part of marketing for any company to stay in touch with the customers. Our designers know how to create visual hooks, write engaging copy and encourage users to click a call-to-action which is the main aim of the game. Our HTML developers are proficient in coding fully standards compliant responsive emails, adhering to the strict anti-spam, design, code and best practice guidelines required for email marketing. Want to use email marketing to generate leads for your business? Contact us for free consultation.
If you want clear, honest and tangible results online with the opportunity to learn how they’re achieved then get in touch now to see how we can help.